Wednesday, October 8, 2008

Small Business owners MUST be marketeers... or hire consultants to help!

You can have a great product or an excellent service, but if you don't know how to market, you won't have a business for long.

Without the ability to get the message out or product in people hands (lots of peoples hands), how will your business grow... or even sustain itself?

Over the next few weeks, challenge yourself to go through (or just begin!) the first 2 stages of our small business marketing jumpstart. Stage 1 will start with the basics and stage 2 will be more intermediate marketing ideas. Beyong that, Stage 3 and up is industry specific... and that requires more advanced marketing consultants who focus on single industries.

For the sake showing how diverse stage 1 and 2 of our marketing jumpstart challenge will be, I am going to use 3 industries: 1) gift, 2) legal and 3) home repair. And, we will highlight some successful companies who make stages 1 and 2 look easy and thoughtless.

Fun! Small Business Owners can increase their sales by going through the 2 stages and spending less than $1500/year. It will be simple, repeatable and successful! Keep your eyes peeled.

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